Global Research Standard Chartered
user research, photoshop templates, wireframing, prototyping.
visit current live site:
initially a site redesign project, but the scope expanded as more issues where uncovered.
economic research website targeting sophisticated investors and high-net worth clients.
access to data is only by invitation only.
website operates also as a publishing platform and has an email application attached to target appropriate clients when content is 'made live'.
poor perception of the website strengths with the organisation.
complex registration processing.
poor search engine, confusing user journeys.
Global discovery phase
analysis of competitor websites and their user journeys.
analytics of site usage, response of promoted content and identifying common themes.
conducted user interviews with selected clients, identifying common tasks, attitudes, opinions, likes/dislikes, frustrations and ideas for improvements.
staff interview with selected traders, economists and business support team to identify common themes and issues.
meeting with and offshore technical teams to discuss transfer of database 'inhouse' from UK agency with poor SLA.
creating of user personas.
card sorting and paper prototyping testing interviews with available traders and economists.
paper prototype presented to senior stakeholders.
database movement from agency to internal application completed first then new site design implemented.
multiple visual design/layout enhancements that allowed complex forms to be presented in a far more ordered and easy to use manner.
improved search engine taxomony.
faster page loading times.
improved perception internally of the value of the site's content via marketing campaigns and regular 'lunch and learn' meetings.
swift user registration processing.
global discovery document.
UX specification documents comprising of finished visual designs, detailed annotations, interaction flows, system flows, application style guide.
user testing documentation, including moderator's guide and testing report with recommendations.
security permissions specification documentation.